Grand Rapids Downtown Alliance

We are in the business of improving and sustaining a sense of place, directly impacting the environment through maintenance, beautification and activities. Also focusing on marketing, advocacy, visionary leadership and collaboration in downtown GR.

Throughout the past decade, downtown Grand Rapids has emerged as the center of culture, entertainment and dining and has become a premiere destination for visitors and residents. The Downtown Alliance works to create a welcome environment by providing a clean, attractive, safe and friendly downtown. We are in the business of improving and sustaining a sense of place, directly impacting the environment through maintenance, beautification and activities. A vibrant and appealing downtown attracts visitors and investment.

The Grand Rapids Downtown Alliance is an organization comprised of downtown stakeholders working for the benefit of the downtown to ensure its local and regional vibrancy by means of maintenance, beautification, marketing, advocacy, visionary leadership and collaboration. It is a Business Improvement District (BID) created in 2001 when, as the downtown’s popularity increased, so did the need to maintain and beautify the downtown district. The activities of the Downtown Alliance are governed by a 25 person Board of Directors composed of downtown stakeholders.